It all began over in 2006 when we were researching the benefits of prebiotics for a baby’s delicate skin with some of the leading academics in the field. A baby’s skin flora is still developing when they are very young which is why they are especially susceptible to dry skin and rashes.
Fast forward to 2016 and we’re working with the wonderful grooming team at Battersea Dogs and Cats Home in London - just observing really - trying to understand the problems that they encounter on a daily basis.
We saw the way in which dogs lives could be transformed with love, care and a pampering shampoo and groom. Slowly the experience of touch and warmth began to bring their sparkle back. It seemed to change the dogs, and also the reaction to them. It gave us an appreciation of the wonder that groomers do.
Our focus at the time was grooming brushes and how de-shedding, de-matting and a good brush could transform their rescue dogs before they were re-homed.
And then it happened. The lightbulb moment. The ‘what if?’
As we watched these little guys scratching, and saw their dry skin, we were zoomed back to 2006, and how prebiotics can help stimulate the growth of their own beneficial skin flora to help prevent irritation and ultimately infection.
The result after another 2 years of formulating, research and testing was PRODOR - haircare and skincare for dogs using natural probiotics and prebiotics.